Services

Everything starts with audience. Whether you need a 500 page technical administrator’s guide or a blog post, the first step is knowing who you want to talk to. From there, you can tell your story with clarity and precision, in the best way to meet your audience.

Content strategy.

Content is more than a blog post or an ebook. When you are kicking off a project, you need to look at more than a set of deliverable or an outline - evaluate what your goals are, who your audience is, and all of the different ways they consume information.

Technical documentation.

Complex ideas and processes can still be told in very simple, clear ways. In fact, they should always be told as clearly as possible. I take a minimalist approach to documentation - not by minimizing information, but by using clear prose, easy-to-scan pages, and consistent, intuitive organization. These basic approaches can help bring complex software concepts or complicated hardware configurations to your customers to help them succeed.

Marketing assets, web and SEO, and more.

Depending on what your goals are, you have a lot of options for how you get your ideas out into the world. I can help you create a complete set of marketing tools, from SEO-relevant articles to compelling site copy to key marketing assets.